The logo for Pneumatic System highlights the core of their product: the active element of a pneumatic suspension. This simple, outlined shape effectively communicates the company's focus.
For the company name, we chose a geometric sans-serif typeface created by Donald J. Handel in 1965. This typeface gained popularity in the 1980s due to its futuristic look and has been featured in various iconic media such as "Star Trek: Voyager," "Star Trek: Deep Space Nine," "Close Encounters of the Third Kind," and the game "Perfect Dark."
To create a contrast, we paired it with a simpler, lighter sans-serif typeface, making the two words in the company name stand out clearly.
The logotype is displayed in Jet black on a light backgrounds, a color symbolizing power and authority, and in white on dark backgrounds, a color identified with goodness and purity. To enhance the brand’s color scheme, we added Orange. This color, blending the energy of red and the happiness of yellow, represents youth, vitality, friendliness, and casualness, creating a dynamic contrast with the black.
The combined elements of the logo, typography, and color palette position Pneumatic System as a high-tech vehicle component manufacturer.
